If pictures are worth 1,000 words, then infographics are worth 10,000. Imagine mixing graphic design, charts, graphs, and data together in a blender. The result? An infographic, or information graphic. Infographics have proven that data can, believe it or not, be fun and exciting. They can do wonders for your brand, and we couldn’t agree more with this blog article that discusses the many reasons to use infographics. Because there are countless arguments for using infographics these days, we’ve expanded on their list and come up with a few more:
Any business can benefit from infographics: Because infographics are great for displaying all types of information, you don’t have to be a data-driven or B2C business to create one. While it’s true that many infographics are loaded with charts and graphs, there are many other kinds, including scientific explorations, timelines, bizarre facts, educational, comparisons, and even resumes. So next time you think your business isn’t infographic worthy, think again. And if you’re really struggling to find content for an infographic, create your own! Run a survey on an interesting topic that relates to your business and turn it into an infographic.
Infographics > press releases: Sadly, press releases with even the newsiest information often go unnoticed. They are swallowed up in a sea of free press release distribution websites. Next time you’re writing a press release, consider transforming it into an infographic instead. This piece of advice comes from experience. At Lab42, we use our own market research capabilities to conduct bi-weekly surveys on interesting topics to share. We used to publish the results of these studies through press releases, but found that hardly anyone was reading our information no matter how exciting the data was. When we decided to present our data in the form of infographics earlier this year, the results were staggering.
Infographics work like advertisements: While they serve different functions, both infographics and advertisements use a combination of words and graphics to catch viewer’s attention and create a lasting impression in their mind. In doing so, infographics can increase a company’s brand equity by engaging consumers with the brand in a new way.
They bring out your best content: Where press releases and news articles can ramble on for pages, infographics force you to be concise and use only the most necessary words and phrases. This is hard work, but it will make your infographic shine by putting your best, most important content forward.
Infographics are beautiful: There’s really no other way to say it.
Need inspiration? This post would be somewhat hypocritical without any infographics, so here are some of my favorites from across the web: